Saint-Tropez to Monaco, Côte d'Azur offers a unique concentration of the most beautiful places on the planet. It is a world apart, but high potential customers
A few weeks ago in Monte-Carlo Rolex opened its first store dedicated to the brand on the French Riviera. Last spring, it is Moncler for its sixty years of existence, which is offered a prestigious address at 14 La Croisette, Cannes as to make the capital of chic jacket! Most major brands, Chanel, Hermes, Louis Vuitton, Dior, Prada, pushed the walls of their shops, become too small.
What is happening in our region is a reflection of the results displayed by the luxury industry in the world. The crisis, we do not know what it is. Was smiling, as well LVMH, the French group first in the world in its class, in the Swiss Richemont (Cartier, Mont Blanc, Van Cleef & Arpels, JaegerLeCoultre) or in the luxury division of PPR (Gucci, Bottega Veneta, Yves Saint Laurent). Even independent brands like Prada, show good results.
However, all without exception are present between Saint-Tropez and Monaco. If only for the image. In fact, we know nothing of the real profitability of its shops, and we imagine that some of them would have difficulty in isolation to hold their own in the game "The Riviera is a unique place in the world" , says Robert Van de Kerkhove, specialist installation of luxury shops. "the world always comes a day here. Although these international firms are investing heavily in China, their bosses watch themselves on issues affecting their presence in the cities of the coast. '
For one who looks like a "planner", originally including the creation of the Miramar in Cannes in 2008, is obviously the Croisette that almost everything is at stake. "This is a front mythical sea, the equivalent of Rodeo Drive in Los Angeles. But here the advantage is that shopping can be very concentrated. To do the same thing in Paris between Avenue Montaigne, Rue Royale, the Faubourg Saint-Honoré, it takes four days. '
Cannes but also lives with its neighbors. From there to imagine that in a few years there will be a real road luxury shopping, there is not one. In recent seasons, the new addresses flourished in Saint-Tropez cross between the Garonne and Rue Francois Sibilli. Monaco pampers particular "Golden Circle", where you can spend a few meters of the finest fashion houses in the greatest jewelers. Nice and goes upmarket. Today we even see passersby to photograph the window of American jeweler Tiffany & Co, Avenue de Verdun. "I do not know if you have realized the potential of the region.There is talk of Ibiza, Marbella, Barcelona, but has nothing to envy. '
In the future, everything will be implemented to ensure that the Côte d'Azur is a luxury shopping destination throughout the year. But for that, we create a favorable environment. Namely one upscale hotel more substantial, restore more diverse, "world cuisine". The ultimate goal is to bring new tourists all the gold card.