PPR will offer high quality products incorporating the cultural codes of the Middle Kingdom. Richemont, Hermes and L'Oréal seeking to develop local brands.
Should there be Chinese brands to take root in the Middle Kingdom? While the future of the luxury industry obviously going to China, several groups are trying to answer in the affirmative to this question.
The latest example, PPR .
The French group has announced the acquisition of Qeelin, a luxury jeweler founded by Chinese and French. Based in Hong Kong, Qeelin offers jewelry ranging from 2,000 to 30,000 euros, whose aesthetic is inspired by the Chinese culture (see below). With its small diamond pendants depicting dragons and pandas, Qeelin aims to capture the taste of some Chinese for that glitters.
End of 2010, Hermes had already made a similar bet in a different product category. The French group created from scratch Shang Xia, a Chinese brand positioned on a less ostentatious luxury, but extremely refined - and expensive - also a part of Chinese tradition.
The product range is based on materials directly from local crafts (porcelain, jade, cashmere, bamboo ...) and includes products positioned on the ancient practices of the country of tea to play mahjong. With this strategy, Shang Xia seeks to replicate, in the Chinese universe, which made the success of Hermes.
A subtle exercise
Precursor, the Richemont Group has embarked on an adventure comparable since the late 1990s. The world number two has bought luxury Shanghai Tang, a brand of leather goods and ready-to-wear. Shanghai Tang, which has a fifty shops, is positioned around a Chinese aesthetics revisited by modernity.
Subtle, the exercise is still very difficult to succeed. " By playing multiple tables at once and offering a range of products and prices very elastic, Shanghai Tang barely have a consistent brand and really capture market share , "says an industry expert.
In cosmetics, L'Oréal, he bought in 2004, the Chinese brand Yue Sai, which he revised ranges based on traditional Chinese medicine.
In each of these cases, European groups with expertise in luxury in China are trying to impose a brand tailored. But, as noted Yannig Gourmelon, partner in the firm Roland Berger, " the question will inevitably arise is that the ability of the Chinese to create their own luxury brands and compete with the big Western names . "
Surprisingly, the Chinese seem still skeptical on this point. According to a survey conducted by Beijing University on international trade, 68% of consumers of luxury goods in China are skeptical that appear, in this sector, trademarks totally Chinese.
Tuesday, December 11, 2012
Luxury shopping knows no crisis
Saint-Tropez to Monaco, Côte d'Azur offers a unique concentration of the most beautiful places on the planet. It is a world apart, but high potential customers
A few weeks ago in Monte-Carlo Rolex opened its first store dedicated to the brand on the French Riviera. Last spring, it is Moncler for its sixty years of existence, which is offered a prestigious address at 14 La Croisette, Cannes as to make the capital of chic jacket! Most major brands, Chanel, Hermes, Louis Vuitton, Dior, Prada, pushed the walls of their shops, become too small.
What is happening in our region is a reflection of the results displayed by the luxury industry in the world. The crisis, we do not know what it is. Was smiling, as well LVMH, the French group first in the world in its class, in the Swiss Richemont (Cartier, Mont Blanc, Van Cleef & Arpels, JaegerLeCoultre) or in the luxury division of PPR (Gucci, Bottega Veneta, Yves Saint Laurent). Even independent brands like Prada, show good results.
Cannes spearhead
However, all without exception are present between Saint-Tropez and Monaco. If only for the image. In fact, we know nothing of the real profitability of its shops, and we imagine that some of them would have difficulty in isolation to hold their own in the game "The Riviera is a unique place in the world" , says Robert Van de Kerkhove, specialist installation of luxury shops. "the world always comes a day here. Although these international firms are investing heavily in China, their bosses watch themselves on issues affecting their presence in the cities of the coast. '
For one who looks like a "planner", originally including the creation of the Miramar in Cannes in 2008, is obviously the Croisette that almost everything is at stake. "This is a front mythical sea, the equivalent of Rodeo Drive in Los Angeles. But here the advantage is that shopping can be very concentrated. To do the same thing in Paris between Avenue Montaigne, Rue Royale, the Faubourg Saint-Honoré, it takes four days. '
Road luxury
Cannes but also lives with its neighbors. From there to imagine that in a few years there will be a real road luxury shopping, there is not one. In recent seasons, the new addresses flourished in Saint-Tropez cross between the Garonne and Rue Francois Sibilli. Monaco pampers particular "Golden Circle", where you can spend a few meters of the finest fashion houses in the greatest jewelers. Nice and goes upmarket. Today we even see passersby to photograph the window of American jeweler Tiffany & Co, Avenue de Verdun. "I do not know if you have realized the potential of the region.There is talk of Ibiza, Marbella, Barcelona, but has nothing to envy. '
In the future, everything will be implemented to ensure that the Côte d'Azur is a luxury shopping destination throughout the year. But for that, we create a favorable environment. Namely one upscale hotel more substantial, restore more diverse, "world cuisine". The ultimate goal is to bring new tourists all the gold card.
Brazil: French luxury wants a piece of cake
On the occasion of the two-day visit to Paris of the Brazilian President, he will discuss the barriers of countries that heavily penalize the French luxury brands.
Brazilian President Dilma Rousseff is on a state visit to Paris two days on 11 and 12 December. On the agenda, perhaps a request from France to relax a little border barriers .
French luxury sector is waiting for it to deploy in force in Brazil, where the market does exist. Brazilians are increasingly fond of luxury. But they prefer to shop abroad. More than 60% of purchases of luxury goods are outside Brazil. In France, for example, Brazilian visitors coming in fourth position in terms of expenditure.
The luxury sector in Brazil generates two billion euros per year And because the barriers are so high in Brazil that the prices of luxury goods are 40-50% higher than in Europe.
Add various taxes and varied constantly changing and you will understand that, like India, Brazil is far from being a paradise for the French luxury brands. However, they also would like to share. In Brazil, the luxury sector is € 2 billion, an increase of 20% per year for three years. French brands are best known for 20 years. Yet today, the Brazilian market represents only 2% of sales 75 luxury homes of the Comité Colbert, Baccarat Yves Saint Laurent, through Cartier and Vuitton.
Brazilian President Dilma Rousseff is on a state visit to Paris two days on 11 and 12 December. On the agenda, perhaps a request from France to relax a little border barriers .
French luxury sector is waiting for it to deploy in force in Brazil, where the market does exist. Brazilians are increasingly fond of luxury. But they prefer to shop abroad. More than 60% of purchases of luxury goods are outside Brazil. In France, for example, Brazilian visitors coming in fourth position in terms of expenditure.
The luxury sector in Brazil generates two billion euros per year And because the barriers are so high in Brazil that the prices of luxury goods are 40-50% higher than in Europe.
Add various taxes and varied constantly changing and you will understand that, like India, Brazil is far from being a paradise for the French luxury brands. However, they also would like to share. In Brazil, the luxury sector is € 2 billion, an increase of 20% per year for three years. French brands are best known for 20 years. Yet today, the Brazilian market represents only 2% of sales 75 luxury homes of the Comité Colbert, Baccarat Yves Saint Laurent, through Cartier and Vuitton.
Tuesday, December 4, 2012
Sales of luxury homes in Spain begins to revive
For home sales recover (beyond what happens in the end of 2012 for the disappearance of tax incentives) have much. But part of the real estate sector, the luxury, and noticed less crisis (is it about the money) and before showing signs of recovery. At least according to the new analysis for Spain and Portugal of Knight Frank, the market confidence is improving and sales volume of luxury homes (residential market they call it prime ) are rising.
Its latest report has assessed the current conditions market in several international buying Spanish destinations: Barcelona, Madrid, Marbella, Sotogrande and the Balearic Islands . The market super-prime Spanish (15 million euros onwards) focuses on Marbella, Sotogrande and the Balearics. One of its main conclusions is that buyers coming from new markets, such as Latin America , are helping to prop up demand in some markets for luxury homes. says Knight Frank that buyers prime focus on the lifestyle factor and the potential long-term investment . In that sense, and due to currency fluctuations, some foreign buyers have been able to benefit from significant discounts, and take advantage of price adjustments that began in 2008 and still.
Tuesday, November 27, 2012
Monday, November 26, 2012
Miami Apartments For Rent: Real Estate That Offers Convenience, Affordability, and Great Choices
Daily News - Miami Apartments For Rent
Real Estate That Offers Convenience, Affordability, and Great Choices
Real Estate That Offers Convenience, Affordability, and Great Choices
Miami Real Estate Company Yahoo Listing
Miami Real Estate
Incorporated in Miami Beach | Miami Real Estate Incorporated (954) 305-6424 & 1680 Meridian Ave, #102, Miami Beach, FL 33139 | <Real Estate/Real Estate Agents> - Yahoo! US Local
Incorporated in Miami Beach | Miami Real Estate Incorporated (954) 305-6424 & 1680 Meridian Ave, #102, Miami Beach, FL 33139 | <Real Estate/Real Estate Agents> - Yahoo! US Local
Wednesday, November 14, 2012
Pinnacle Sunny Isles Beach Condos
Pinnacle Sunny Isles Condos
Sunny Isles Beach Apartments for sale and for rent.
Sunny Isles Beach Apartments for sale and for rent.
Sunday, November 11, 2012
Luxury Condos- Miami Luxury Real Estate
Luxury Condos
Miami Luxury Real Estate Miami Beach Luxury Homes Condos
Miami Luxury Real Estate Miami Beach Luxury Homes Condos
Saturday, November 3, 2012
Monday, July 23, 2012
Monday, June 11, 2012
Monday, May 21, 2012
4821,PINETREE DR, Miami Beach
4821,PINETREE DR,MIAMIBCH,FL,33140
Call: +1.954.3056424
Miami Beach Luxury Homes
Call: +1.954.3056424
Miami Beach Luxury Homes
Price
$ 19,800,000
Sq Footage
18006
Bed
13
Half Bath
4
Status
Active-Available
Property Type
Single Family
Year Built
1928
Bath
13
Waterfront
Y
MLS #
A1533547
Thursday, May 3, 2012
3907 ISLAND ESTATES DR , Aventura Luxury Homes
3907 ISLAND ESTATES DR ,
Aventura Luxury Homes
Aventura Luxury Homes
Price
$ 5,490,000
Sq Footage
7289
Bed
6
Half Bath
1
Status
Active-Available
Property Type
Single Family
Year Built
2005
Bath
5
Waterfront
Y
MLS #
A1605233
Portofino Tower Miami Beach Condos
Portofino Tower Miami Beach Condos
300 S Ponte Drive
300 S Ponte Drive
Miami Beach, FL 33139
Bedrooms : 1 - 5
Bathrooms : 1 - 6
Floors : 44
Total Units : 206
Price Range : $399,900 - $11,750,000
W Miami Beach Penthouse
2201,COLLINS AV,Miami Beach
Call +1.954.3056424
Call +1.954.3056424
Price
$ 10,000,000
Unit Number
PH2
Sq Footage
2702
Bed
3
Half Bath
1
Status
Active-Available
Property Type
Condo/Town Home
Building Name
W SOUTH BEACH
Year Built
2009
Bath
3
Waterfront
Y
MLS #
A1635693
Friday, April 27, 2012
Fontainebleau III Miami Beach Luxury Condominium
Miami Beach Luxury Condominium
Amazing "Private Retreat" at the world famous Fontainebleau resort. This fully furnished, spectacular home on the 5th floor of the Sorrento has 10,000 sq. ft. total living area with direct ocean views and over 4,000sf of balconies.
Amazing "Private Retreat" at the world famous Fontainebleau resort. This fully furnished, spectacular home on the 5th floor of the Sorrento has 10,000 sq. ft. total living area with direct ocean views and over 4,000sf of balconies.
17,INDIAN CREEK DR,Indian Creek Luxury Home
17,INDIAN CREEK DR,INDCREEK,FL,33154 , Indian Creek Luxury Homes
A golfer and yachtsman's paradise, Indian Creek offers peaceful, secure, waterfront island living for those who deserve the very best in life
A golfer and yachtsman's paradise, Indian Creek offers peaceful, secure, waterfront island living for those who deserve the very best in life
Wednesday, April 25, 2012
Continuum South Beach Penthouse $35M
Miami Beach Real Estate, Condo/Town Home, 100,POINTE DR,MIAMIBCH,FL,33139
SWEEPING PANORAMIC OCEAN & MAGICAL CITY VIEWS FILL ALL 4 LEVELS OF MIAMI'S MOST SUBLIME PH-LIKE WINDOWS ON THE WORLD! Space feels like a finely appointed N.Bay Road Waterfront Residence in the Sky w/12'ceilings, priv elevator & OVER 11,000sf of Interior space that flows perfectly for family living w/staff quarters-topped off by most Opulent Rooftop Pool & over 6000sf Deck.
SWEEPING PANORAMIC OCEAN & MAGICAL CITY VIEWS FILL ALL 4 LEVELS OF MIAMI'S MOST SUBLIME PH-LIKE WINDOWS ON THE WORLD! Space feels like a finely appointed N.Bay Road Waterfront Residence in the Sky w/12'ceilings, priv elevator & OVER 11,000sf of Interior space that flows perfectly for family living w/staff quarters-topped off by most Opulent Rooftop Pool & over 6000sf Deck.
Icon South Beach # PH1
450 ALTON RD # PH1 Miami Beach Luxury Condos
The Jewel of Miami Beach penthouses. Create the most enviable space south of Fifth. This 10,000+ square foot, tri-level designer ready space with interior elevator and private rooftop pool is ideal for your client that wants the very best. Icon South Beach
The Jewel of Miami Beach penthouses. Create the most enviable space south of Fifth. This 10,000+ square foot, tri-level designer ready space with interior elevator and private rooftop pool is ideal for your client that wants the very best. Icon South Beach
Tuesday, April 24, 2012
Icon South Beach Miami Condos- Miami Real Estate, Miami Homes South Beach Condos
Icon South Beach Miami Condos
Life at the Icon South Beach is sure to demonstrate how true it is that South Beach is about more than just the sun and the ocean as the magnificent 40-story residential condo complex located along the Biscayne Bay is able to showcase with its perfect regard for the finest in contemporary living.
Life at the Icon South Beach is sure to demonstrate how true it is that South Beach is about more than just the sun and the ocean as the magnificent 40-story residential condo complex located along the Biscayne Bay is able to showcase with its perfect regard for the finest in contemporary living.
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